Title :
Importance Performance Analysis on the Competitiveness of Seaside Tourism Destinations: Case Studies of Qingdao and Dalian
Author :
Zang, Dexia ; Gao, Jing
Author_Institution :
Sch. of Bus., Hohai Univ., Nanjing, China
Abstract :
Based on the questionnaire investigations in Qingdao and Dalian, importance performance analysis was carried out on the competitiveness of seaside tourism destinations. The results showed that there were significant differences between "importance" and "performance" for those influencing factors of destination competitiveness. Several suggestions were put forward in order to improve the levels of destination competitiveness for Qingdao and Dalian.
Keywords :
travel industry; destination competitiveness; importance performance analysis; seaside tourism destinations; Cultural differences; Industries; Marketing management; Performance analysis; Quality management; Reliability;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577051
