Tourism Information Value Structure: A Case Study from Changsha

This study explores vacation information value structure relating to tourists (in this study-Changsha residents). To delineate structures for the pretrip information value, five information value dimensions (pragmatism, risk avoidance, hedonism social and self-actualization) were identified through a review of the literature. Using the five value dimensions, two models were proposed for pretrip information value structure and tested with confirmatory factor analyses. The first-order correlated factor model appeared as the more valid framework for tourism information value structure, suggesting that the five dimensions of information value coexist and influence each other.