Apparel Brand Image Management Based on Knowledge Management

Chinese apparel industry has occupied an important position in international industry chain. However, Chinese Apparel Enterprises are not the main beneficiaries of the chain. Product and brand homogeneities are two common problems existing in Chinese domestic clothing industry. With knowledge economy developing rapidly, those who possess a wealth of knowledge and excels at converting knowledge into productivity can be survived in the competition. The paper is to introduce knowledge management to brand image construction and guild the clothing enterprise to enhance the ability of acquiring, integrating, sharing and creating knowledge.