Title :
Validating a Cognitive Model of Entrepreneurial Opportunity Recognition
Author :
Miao, Qing ; Zhang, Yang ; Yu, Chen
Author_Institution :
Coll. of Economic & Manage., Zhejiang Sci-Tech Univ., Hangzhou, China
Abstract :
Opportunity recognition belongs to a special cognitive processing. Research based on entrepreneurial cognitive pattern could provide a deep exploration on its nature. The articles supposed three hypotheses concentrated on three features of opportunity recognition: (1) key chunks, (2) rapid perception available, (3) experienced pattern to refer. The empirical analysis of two samples supported the validity of those proposals.
Keywords :
cognition; commerce; decision making; cognitive model; cognitive processing; empirical analysis; entrepreneurial cognitive pattern; entrepreneurial opportunity recognition; key chunks; Cognitive science; Educational institutions; Filtering; Humans; Pattern recognition; Proposals; Prototypes; Psychology;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5304665
