• DocumentCode
    2171716
  • Title

    The Impact of Social Learning on Mass Customization Capability

  • Author

    Qi, Yinan ; Zhang, Min

  • Author_Institution
    Sch. of Bus., Univ. of Int. Bus. & Econ., Beijing, China
  • fYear
    2010
  • fDate
    24-26 Aug. 2010
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    In this study, we explored the impact of customer and supplier learning on the improvement of firm´s mass customization capability that is an imperative weapon for today´s market competition. Using the data from a global survey, we find that both the customer and supplier learning will increase firm´s mass customization capability.
  • Keywords
    mass production; product customisation; market competition; mass customization capability; social learning; supplier learning; Analytical models; Biological system modeling; Context; Mass customization; Organizations; Supply chains;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2010 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-5325-2
  • Electronic_ISBN
    978-1-4244-5326-9
  • Type

    conf

  • DOI
    10.1109/ICMSS.2010.5577117
  • Filename
    5577117
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2171716