Title :
The Impact of Social Learning on Mass Customization Capability
Author :
Qi, Yinan ; Zhang, Min
Author_Institution :
Sch. of Bus., Univ. of Int. Bus. & Econ., Beijing, China
Abstract :
In this study, we explored the impact of customer and supplier learning on the improvement of firm´s mass customization capability that is an imperative weapon for today´s market competition. Using the data from a global survey, we find that both the customer and supplier learning will increase firm´s mass customization capability.
Keywords :
mass production; product customisation; market competition; mass customization capability; social learning; supplier learning; Analytical models; Biological system modeling; Context; Mass customization; Organizations; Supply chains;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577117
