DocumentCode
2172160
Title
Chinese Consumer´s Decision-Making in Purchasing Green Cars
Author
Wang, Ying ; Li, Ying
Author_Institution
Bus. Sch., East China Univ. of Sci. & Technol., Shanghai, China
fYear
2010
fDate
24-26 Aug. 2010
Firstpage
1
Lastpage
4
Abstract
Under the pressure of the environmental protection and energies, the automobile industry tries to seek new opportunities-green cars. We tested the model based on the theoretical research and other factors, and predicted Chinese consumer green car use by using structural equation modeling to analyze the data collected through the questionnaire. We also had a discussion about the analysis results.
Keywords
automobile industry; automobile manufacture; consumer behaviour; decision making; environmental factors; purchasing; Chinese consumer; automobile industry; decision making; environmental protection; green car; purchasing; structural equation modeling; Biological system modeling; Companies; Economics; Green products; Maintenance engineering; Marketing and sales; Mathematical model;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5325-2
Electronic_ISBN
978-1-4244-5326-9
Type
conf
DOI
10.1109/ICMSS.2010.5577133
Filename
5577133
Link To Document