The Chaotic Price Competition of Travel Products and Innovative Strategies: A Case Study of Hainan Province´s Travel Products

With the rapid development of our country\´s tourism, the price competition of travel products is becoming more fierce, China\´s travel agency industry hasn\´t been the "profiteering industry" previously recognized by the public, the chaotic price competition has made it become a trade of "meager profit" or even "non-profit". Particularly the chaotic price competition of Hainan Province\´s travel products has already produced a lot of problems to Hainan\´s tourism. Aiming at these problems, this paper adopts the methods of induction and systems analysis and has induced the manifestation of these problems, analyzed the causes of the chaotic price competition of Hainan\´s travel products, proposed a series of innovation strategies about how to resolve these problems. Finally, such a conclusion has been drawn: as long as we take some corresponding innovative strategies to restrain the chaotic price competition of Hainan\´s travel agency industry, alter its relatively single structure of travel products and oversimplified price competition, etc., Hainan\´s travel agency industry will certainly walk out of the corner and obtain a healthy and sustainable development.