Author_Institution :
Sch. of Art & Commun., Southwest Jiaotong Univ., Chengdu, China
Abstract :
Modern design was born in Europe at the beginning of 20th century. A series of factors led to its emerging under the background of historical and social change, in which the influences from industrial revolution, economical and social system´s transformation were extremely striking. Therefore, the birth and development of modern design have been involved in the interactive relations with such historical and social elements. From which, the relationship between design and management was especially remarkable from the perspective of both scientific and historical research. Firstly, modern design has played a very important role in the business management, and again, it has a strong connection with macro-social management, or it gradually became a measure to achieve social objectives or to deal with social problems, where, for instance, the environmental issue or energy crisis were highly concerned. Within such a discussion, the significance of modern design´s role in the modern management could have been revealed totally and would draw a necessary attention at any respect.