Title :
Triple Play: Development Trends and Business Strategy in China
Author :
Zeng Jianqiu ; Shen Mengru ; Pattal, Imran
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
“Triple Play”, convergence of telecommunication networks, Internet and the broadcasting media, in the developed countries has been achieved to a greater extent as compared to the developing nations. It has played an important role for the economic surge and the social progress. In China, it has delayed due to some policy constraints but finally, has started now. Triple Play is a multi-level synthesis of technical, business, marketing and regulatory agencies. Its development trend is the new Triple Play of telecommunications network, Internet and the media network. This brings the N networks convergence, this process is the U informatization process. In this paper, starting from the development route of Triple Play, we´ll analyze and propose innovative strategies for Triple Play business in China.
Keywords :
Internet; broadcasting; commerce; telecommunication networks; China; Internet; N networks convergence; U informatization process; broadcasting media network; business agency; business strategy; development trends strategy; marketing agency; regulatory agency; technical agency; telecommunications network; triple play synthesis; Business; Convergence; Digital TV; Industries; Internet; Media;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577200
