Title :
The research of Travel Agency network marketing operation mode taking www.caissa.com.cn for example
Author :
Yong-gang, An ; Kai, Huang ; Mu-yang, Chen
Author_Institution :
Coll. of Landscape Archit., Beijing Agric. Univ., Beijing, China
Abstract :
Electronic commerce for tourism has a trend of rapid development. The operation mode for Caissa China Travel Agency official web site is analyzed, and the advantages and disadvantages of network marketing operation mode for Caissa Travel Agency in electronic commerce are studied by SWOT analysis method. The convenience and satisfaction of Caissa Travel Agency web site for network group is analyzed by the result of questionnaire. According to the relevant information and research literature, a solution of network marketing operation mode is proposed for Caissa Travel Agency.
Keywords :
Web sites; electronic commerce; marketing; travel industry; Caissa China Travel Agency; SWOT analysis; Web site; electronic commerce; marketing operation; tourism; travel agency network; Business; Educational institutions; Industries; Security; Stress; Testing; Web sites; Caissa; Operation Mode; Travel Network Marketing;
Conference_Titel :
Electronics, Communications and Control (ICECC), 2011 International Conference on
Conference_Location :
Ningbo
Print_ISBN :
978-1-4577-0320-1
DOI :
10.1109/ICECC.2011.6066521
