DocumentCode
2174520
Title
The research of Travel Agency network marketing operation mode taking www.caissa.com.cn for example
Author
Yong-gang, An ; Kai, Huang ; Mu-yang, Chen
Author_Institution
Coll. of Landscape Archit., Beijing Agric. Univ., Beijing, China
fYear
2011
fDate
9-11 Sept. 2011
Firstpage
1154
Lastpage
1157
Abstract
Electronic commerce for tourism has a trend of rapid development. The operation mode for Caissa China Travel Agency official web site is analyzed, and the advantages and disadvantages of network marketing operation mode for Caissa Travel Agency in electronic commerce are studied by SWOT analysis method. The convenience and satisfaction of Caissa Travel Agency web site for network group is analyzed by the result of questionnaire. According to the relevant information and research literature, a solution of network marketing operation mode is proposed for Caissa Travel Agency.
Keywords
Web sites; electronic commerce; marketing; travel industry; Caissa China Travel Agency; SWOT analysis; Web site; electronic commerce; marketing operation; tourism; travel agency network; Business; Educational institutions; Industries; Security; Stress; Testing; Web sites; Caissa; Operation Mode; Travel Network Marketing;
fLanguage
English
Publisher
ieee
Conference_Titel
Electronics, Communications and Control (ICECC), 2011 International Conference on
Conference_Location
Ningbo
Print_ISBN
978-1-4577-0320-1
Type
conf
DOI
10.1109/ICECC.2011.6066521
Filename
6066521
Link To Document