Risk analysis of E-tourism service supply chain

E-tourism is becoming more popular in both developed and developing countries. With the involvement of multiple service enterprises, and the intangible, heterogeneous characteristics of e-service, the E-tourism service supply chain faces a number of risks that need to be mitigated or averted. In this paper, risks of E-tourism service supply chain are analyzed in detail from the business process point of view. A risk categorization scheme is proposed, which includes online travel agencies´ endogenous risks, service supply chain´s internal risks and external environmental risks. We also briefly discuss risk management method according to the proposed categorization.