An Empirical Study of Influence Factors in Customer Loyalty for Department Store Service

The paper has done an empirical study in five large department stores of Baoding to explore the mechanism of influencing factors on customer loyalty. This study finds that traffic facilities, product value, reputation factor, Consumer individual factor, service function quality and shopping environment are six main dimensions in customer loyalty influencing dimensions.And then, taking Baoding department store and supermarket as an example, a factor extraction model based on Support Vector Machines for classification (SVC) is constructed. Experiments show scale of park, having shopping card of this store and product breed is the important ones on customer loyalty.