Towards an Integrative Model of User Acceptance of E-Commerce Website

Author

Li, Junjun ; Sun, Jianjun

Author_Institution

Sch. of Manage., Hangzhou Dianzi Univ., Hangzhou, China

fYear

2009

fDate

20-22 Sept. 2009

Firstpage

1

Lastpage

4

Abstract

This paper addresses why users accept the e-commerce website and how user´s two important beliefs PU and PEOU are affected by the Website quality. In this study, we also introduce perceived playfulness as a new factor that reflects the user´s intrinsic belief in user acceptance of e-commerce Website. A survey of 356 users was conducted to test our model. Information quality of e-commerce website is an important factor in affecting the user´s two beliefs, but system quality and service quality have direct effect on PEOU. Additionally, in terms of predictive power, the model accounts for 57% of the variance in attitude and 60% of the variance in behavioral intention.

Keywords

Web sites; electronic commerce; PEOU belief; PU belief; Web site; e-commerce; information quality; integrative model; service quality; system quality; user acceptance; Companies; Information management; Information systems; Power system modeling; Predictive models; Quality management; Sun; Testing; Web page design; Web sites;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science, 2009. MASS '09. International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-4638-4

Electronic_ISBN

978-1-4244-4639-1

Type

conf

DOI

10.1109/ICMSS.2009.5304979

Filename

5304979