Title :
Towards an Integrative Model of User Acceptance of E-Commerce Website
Author :
Li, Junjun ; Sun, Jianjun
Author_Institution :
Sch. of Manage., Hangzhou Dianzi Univ., Hangzhou, China
Abstract :
This paper addresses why users accept the e-commerce website and how user´s two important beliefs PU and PEOU are affected by the Website quality. In this study, we also introduce perceived playfulness as a new factor that reflects the user´s intrinsic belief in user acceptance of e-commerce Website. A survey of 356 users was conducted to test our model. Information quality of e-commerce website is an important factor in affecting the user´s two beliefs, but system quality and service quality have direct effect on PEOU. Additionally, in terms of predictive power, the model accounts for 57% of the variance in attitude and 60% of the variance in behavioral intention.
Keywords :
Web sites; electronic commerce; PEOU belief; PU belief; Web site; e-commerce; information quality; integrative model; service quality; system quality; user acceptance; Companies; Information management; Information systems; Power system modeling; Predictive models; Quality management; Sun; Testing; Web page design; Web sites;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5304979
