DocumentCode
2180650
Title
The Operational Strategy of Mobile Phone OEM Manufacturer in E-Commerce Environment
Author
Lv, Rongsheng ; Zhu, Qingling
Author_Institution
Sch. of Manage., Tian Jin Univ. of Technol., Tianjin, China
fYear
2010
fDate
24-26 Aug. 2010
Firstpage
1
Lastpage
4
Abstract
The development of E-commerce has changed the traditional trading model, which brings the challenges and opportunities to mobile phone enterprises. This paper discusses the dilemma faced by the OEM manufacturer and the operational strategy that can be adapted in the E-commercial environment.
Keywords
electronic commerce; mobile handsets; telecommunication industry; e-commerce environment; mobile phone OEM manufacturer; mobile phone enterprises; operational strategy; trading model; Companies; Mobile handsets; Raw materials; Supply chains; Technological innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5325-2
Electronic_ISBN
978-1-4244-5326-9
Type
conf
DOI
10.1109/ICMSS.2010.5577486
Filename
5577486
Link To Document