Title :
The Operational Strategy of Mobile Phone OEM Manufacturer in E-Commerce Environment
Author :
Lv, Rongsheng ; Zhu, Qingling
Author_Institution :
Sch. of Manage., Tian Jin Univ. of Technol., Tianjin, China
Abstract :
The development of E-commerce has changed the traditional trading model, which brings the challenges and opportunities to mobile phone enterprises. This paper discusses the dilemma faced by the OEM manufacturer and the operational strategy that can be adapted in the E-commercial environment.
Keywords :
electronic commerce; mobile handsets; telecommunication industry; e-commerce environment; mobile phone OEM manufacturer; mobile phone enterprises; operational strategy; trading model; Companies; Mobile handsets; Raw materials; Supply chains; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577486
