The Research on System Construction and Design Communication of Virtual Pavilion

This thesis indicates the significance and feasibility of virtual pavilion in today´s development of exhibition industry, and analyze the necessity and urgency of establishing and improving virtual pavilion as Internet technological advances rapidly in China and exhibition industry has taken on a tendency of internationalization. Besides, it reveals the elements and design principles of system construction and design communication of virtual pavilion in China´s exhibition industry, which mainly contains eight sections: introduction of organizers, information about attendance and visit, news of exhibition, cooperation units´ presentation, introduction to virtual pavilion, e-commerce platform, business information and forum communication. In addition, this thesis points out the design philosophy of content planning and coordinating interaction design.