Title :
Developing a Research Framework of Entrepreneurship Education Curriculum for Department of Marketing and Logistics Management in Technological Institutes and Universities
Author :
Chen, Su-Chang ; Hsiao, Hsi-Chi ; Chou, Chun-Mei ; Chang, Jen-Chia ; Shen, Chien-Hua ; Liang, Rong-Da
Author_Institution :
Dept. of Marketing & Logistics & Manage., Nat. Penghu Univ., Penghu, Taiwan
Abstract :
The aim of this article is to develop a research framework of entrepreneurship education curriculum for department of marketing and logistics management in technological institutes and universities. This framework proposes three stages. In the first stage, the goal of this stage is to find core competences of marketing and logistics entrepreneurs and to establish competences profile. In the second stag, it will transfer competences profile into entrepreneurship curriculum. The curriculum goal, teaching strategies, teaching materials of entrepreneurship curriculum for department of marketing and logistics management in technological institutes and universities will be established in this stage. In the third stage, the formative evaluation and summative evaluation will be done. Finally, the entrepreneurship education curriculum for department of marketing and logistics management in technological institutes and universities will be developed.
Keywords :
commerce; educational institutions; logistics; management education; marketing; teaching; entrepreneurship education curriculum; logistics management; marketing core competences; marketing department; teaching materials; teaching strategies; technological institutes; technological universities; Educational institutions; Industries; Innovation management; Logistics; Materials;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5577640