Pricing Strategy of Reverse Supply Chain Based on Multi-Periods Recycling

Based on multi-periods recycle of used-products, the pricing model of reverse supply chain with changeable remanufacturing cost is constructed. Collected used-products´ sales channel are divided into two situations, one situation is the used-products that can be used directly enter into the second-hand market and the other situation is the used-products that can not be used directly will be remanufactured in this model. In our study, the optimal prices of the manufacturer´s reclaiming price and the retailer´s collecting price are given by game theory. The numerical analysis have shown that: the discount rate will affect the manufacturer´s reclaiming price and its profit, the retailer´s collecting price and its profit.