The Brisbane Media Map: Connecting Students, Industry, and University through Authentic Learning

How can an undergraduate course and its technology-integrated learning design strengthen the student- university-industry triad? This paper describes the Brisbane Media Map, (http://bmm.qut.edu.au), an authentic learning project in which undergraduate media students work as a team to design and populate an online directory of Brisbane´s media sector. The paper focuses on the pedagogical design, assessment and management, and technological architectural of the Map Project and its implications for strengthening university- industrial relations in an urban area.