Title :
A B3C E-Business Model for Chain Industry Based on Third-Party Payment
Author :
Xu Yong ; Chen Wenli
Author_Institution :
Sch. of Econ. & Commerce, South China Univ. of Technol., Guangzhou, China
Abstract :
Aiming at the development bottleneck of third-party payment and chain industry, this paper raised a B3C e-business model for chain industry in which third-party payment plays an important role. The author took focus on improving the traditional B2C model and strengthening the function of third-party payment enterprises in supply chain, that is to say, third-party payment enterprises participate in systems of commodity marketing, electronic payment and settlement, chain stores management, and so on. The paper introduced this solution of e-business for chain industry from four aspects: network sale, Internet payment and settlement, chain stores evaluation and management, joint cyber-marketing.
Keywords :
Internet; electronic money; retail data processing; supply chains; B3C e-business model; Internet payment; chain industry; chain stores evaluation; chain stores management; commodity marketing; electronic payment; joint cyber-marketing; network sale; supply chain; third-party payment enterprises; Business; Companies; Consumer electronics; Costs; Electronics industry; Industrial economics; Industrial electronics; Outsourcing; Risk management; Supply chains;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5305243
