Tracking Down the Negative Group Creativity Effects with the Help of an Artificial Intelligence-Like Support System

Creativity has been addressed in a variety of research studies, with interest focusing on both individual and group creativity. In our research, we outline current studies analyzing the negative effects, which can arise when working collectively. Based on the design science research method, we developed an artifact, in order to prevent individuals from being negatively influenced by others. Our prototype implements an artificial intelligence-like system, which tries to act in a human manner and aims to support the user when he or she is working independently. In a field experiment, we evaluated the positive influence and negative effects, i.e. Social loafing and free-riding phenomena, during the idea generation stage. The results show that no social loafing effects appear while interacting with our artificial intelligence support system. However, the benefits of a group process were still experienced by the participants.