We-Intention, Moral Trust, and Self-Motivation on Accelerating Knowledge Sharing in Social Collaboration

More than billions of people are networked and connected together to create, collaborate and contribute their knowledge. The new world of collaboration and communication has been created by online social networks. Hence, growth and popularity of social collaboration is continuously increasing day-by-day. In spite of the importance of social networks, there is comparatively little theory-driven empirical research that has been published to address this new type of communication and interaction phenomena. In this research, we explore the factors which motivate people to participate actively in social collaboration. We conceptualized that use of social collaboration is an intentional social action where people willing to share their knowledge, experience and expertise. We examine the relative impact of We-Intention, moral trust and self-motivation to participate in social collaboration and knowledge sharing activity. An empirical study of social collaborators has been done and we concluded that knowledge sharing is an important goal to participate in social collaboration.