How user experience is understood?

There have been many attempts to understand the phenomenon of user experience (UX), but a widely accepted theory is still missing. In this paper we present the results of our investigations on the practical and multidimensional side of user experience. We have studied how professional designers and novices with different backgrounds understand user experience. According to our findings there are three important user experience components: user, product and company. User is perceived to be in the center of user experience among professionals. The importance of user´s feelings as part of a holistic user experience is emphasized. For novice designers experiences concerning the use of a product are more important than user´s feelings. Technical solutions provided by a company, cultural matters and customer feedback are factors to be considered when targeting a holistic user experience.