Study on Cooperation between Complementary Companies: Based on Evolutionary Game and Reference Effect

The companies providing complementary products or services always have many similarities, which makes it possible to cooperate in a lot of areas to decrease operational cost and increase profit. This article based on the assumption of bounded rationality study (1) the traditional evolutionary game and (2) evolutionary game considering reference effect of the two complementary companies. By modeling them and comparing them, we can get the results that more allocation benefits contribute to higher cooperation possibility, with the reference effect being considered.