Title :
Service Management Improving on Hedonic Pricing Function for Automobiles
Author :
Luan, Zhiqiang ; Meng, Fanxi
Author_Institution :
Int. Coll. at Beijing, China Agric. Univ., Beijing, China
Abstract :
This paper focuses on how to improve the service management level through analysis of price and product characteristics in the automobile industry in China. We estimate "hedonic pricing functions" that relate the automobile characteristics to their prices. Then we examine how the prices influence the customers\´ perception and how the customers\´ perception relates to service management. We also briefly consider the related methods of how improves the service management in automobile industry.
Keywords :
automobile industry; customer services; pricing; China; automobile industry; customers perception; hedonic pricing function; service management; Automobiles; Ecosystems; Educational institutions; Environmental economics; Fuel economy; Manufacturing industries; Marketing and sales; Power generation economics; Pricing; Product development;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5305433
