Title :
A Study on Service Positioning Based on Hotelling Model
Author :
Peng Jing ; Ma Junhai
Author_Institution :
Sch. of Manage., Tianjin Univ., Tianjin, China
Abstract :
This paper studies the strategy of service positioning of a potential entrant of the market within the Hotelling spatial competition model. It is shown that the entrant´s service position in a two-stage game can be achieved from minimum differentiation and maximum differentiation, depending on the strength of the cooperation and competition. The effect of the cost differentiation on the entrant´s service positioning is also analyzed.
Keywords :
customer services; game theory; hotel industry; market research; entrant; hotelling spatial competition model; maximum differentiation; minimum differentiation; service positioning; two-stage game; Costs; Marketing management; Nash equilibrium; Oligopoly; Pricing; Product design; Production; Proposals; Research and development; Transportation;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5305531
