Analyzing the Problem of Employee Internal Social Network Site Avoidance: Are Users Resistant due to Their Privacy Concerns?

Author

Buettner, Ricardo

Author_Institution

Inst. of Manage. & Inf. Syst., FOM Univ. of Appl. Sci., Munich, Germany

fYear

2015

fDate

5-8 Jan. 2015

Firstpage

1819

Lastpage

1828

Abstract

I investigate the phenomenon of user resistance behavior concerning internal social networking sites through an empirical analysis of the behavioral attitudes of 253 working professionals from various sectors and all company sizes. Results from linear regression analysis indicates the importance the role of privacy concerns play in explaining user resistance behavior phenomenon. In addition, I found considerable negative interrelations between privacy concerns and perceived usefulness (r_PC-PU = -0.421) as well as privacy concerns and perceived ease of use (r_PC-PE = -0.459). Results from structural equation modeling using privacy concerns, usefulness and ease of use reveals an impressive predictive power (R² = 0.731).

Keywords

behavioural sciences computing; regression analysis; social networking (online); behavioral attitude; empirical analysis; employee internal social network site avoidance; linear regression analysis; perceived ease-of-use; perceived usefulness; predictive power; privacy concern; structural equation modeling; user resistance behavior; Atmospheric measurements; Companies; Immune system; Particle measurements; Privacy; Resistance; Social network services; avoidance problem; business-to-employee-portals; employee portals; enterprise social networks; internal social network sites; technology acceptance; user resistance;

fLanguage

English

Publisher

ieee

Conference_Titel

System Sciences (HICSS), 2015 48th Hawaii International Conference on

Conference_Location

Kauai, HI

ISSN

1530-1605

Type

conf

DOI

10.1109/HICSS.2015.220

Filename

7070031