Analyzing the Problem of Employee Internal Social Network Site Avoidance: Are Users Resistant due to Their Privacy Concerns?

I investigate the phenomenon of user resistance behavior concerning internal social networking sites through an empirical analysis of the behavioral attitudes of 253 working professionals from various sectors and all company sizes. Results from linear regression analysis indicates the importance the role of privacy concerns play in explaining user resistance behavior phenomenon. In addition, I found considerable negative interrelations between privacy concerns and perceived usefulness (r_PC-PU = -0.421) as well as privacy concerns and perceived ease of use (r_PC-PE = -0.459). Results from structural equation modeling using privacy concerns, usefulness and ease of use reveals an impressive predictive power (R² = 0.731).