Time Warner cable´s full service network-program management of the FSN virtual organization

When Time Warner chose to pursue its vision of the information superhighway, it was well recognized that this endeavor was a technological undertaking of dramatic proportions. Acknowledging that no one company could solely deliver the multitude of required technologies, Time Warner created a “virtual organization” of key technology providers. This paper analyzes the challenges and rewards of program management within this virtual organization, and presents innovatively adapted program management techniques that enabled this program´s success