Title :
A Competitiveness Model of Textile & Fashion MICE Based on Customer Value
Author :
Li, Min ; Zhao, Chuan-Chao ; Tang, Xiao-Zhong
Author_Institution :
Fashion Design & Eng. Dept., Donghua Univ., Shanghai, China
Abstract :
Based on customer value, a competitiveness structural equation model of textile & fashion MICE (meeting, incentive, convention and exhibition) and the main dimensional research hypotheses were developed. After data processing of questionnaires by LISREL 8.7 and the tool of SEM (structural equation modeling) technology, the three dimensions of function value and the five dimensions of customer value were proved. The relationships among the dimensions were also analyzed and the importance of them as to textile & fashion MICE competitiveness in order was given.
Keywords :
customer satisfaction; textile industry; LISREL 8.7; Textile & Fashion MICE; competitiveness model; customer value; meeting-incentive-convention-and exhibition; structural equation model; Constitution; Customer satisfaction; Data processing; Design engineering; Equations; Inspection; Mice; Numerical analysis; Textile technology;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5305595
