Title :
Innovations Drive the Enterprises to Sustainable Development: An Empirical Research on Delixi-Electric Co. Ltd in WenZhou
Author :
Pan Qinhua ; Zhang Jinyi
Author_Institution :
Sch. of Econ. & Manage., Tongji Univ., Shanghai, China
Abstract :
Management innovation is the key element for an enterprise´s sustainable development, which determines whether an enterprise can stand out in the fierce competition of 21st century, and develop rapidly so as to keep an enterprise sustainable running. Through empirical research on innovative management of Delixi-electric Co.Ltd, a Sino-French joint venture, this article summarizes the practice of the enterprise values rebuilt, the new brand promotion and supply chain management innovation as well as its effect.
Keywords :
innovation management; organisational aspects; promotion (marketing); supply chain management; sustainable development; Delixi-electric Co.Ltd; Sino-French joint venture; brand promotion; enterprise sustainable development; enterprise values; innovative management; supply chain management innovation; Companies; Supply chain management; Supply chains; Technological innovation; Training; Visualization;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5578194
