Title :
The Strategy of Haier´s Environmental Development
Author :
Fengfu, Yin ; Zhenyu, Liu ; Zhengang, Liu ; Xuefeng, Wen ; Jinhui, Li
Author_Institution :
Dept. of R & D, Haier Group, Qingdao
Abstract :
On August 30, 2005, Haier was ranked 1st of China´s top 10 global brands by the Financial Times. At the beginning of its foundation, Haier has managed to improve the environment by conserving energy and recycling old products. This great success results from Haier´s strategy of sustainable development. The principles of the strategy are reducing both the possibility of environment pollution and the potential cost of products. Our environmentally friendly products are harmonious with the environment. It will take less time to dismantle them. Besides the principles the strategy consists of four parts, namely the environmental management system, the outside manufacturing system, environmental design and end of product life
Keywords :
design for environment; energy conservation; environmental management; product life cycle management; recycling; sustainable development; Haier; energy conservation; environment pollution; environmental design; environmental development; environmental management system; old products recycling; product life; sustainable development; Aluminum; Copper; Environmental factors; Environmental management; Home appliances; Pollution; Raw materials; Recycling; Steel; Sustainable development;
Conference_Titel :
Electronics and the Environment, 2006. Proceedings of the 2006 IEEE International Symposium on
Conference_Location :
Scottsdale, AZ
Print_ISBN :
1-4244-0351-0
DOI :
10.1109/ISEE.2006.1650099
