Title :
Perceived Risks to Online Purchasing Intention In C2C Business - An Empirical Research on Cell phone
Author :
Lu Xiaoping ; Zhang Gang
Author_Institution :
Zhejiang Gongshang Univ., Hangzhou, China
Abstract :
Based on the researches of the perceived risks in the Web, we construct a model to deal with the perception how to influence customers to buy in the field of C2C . Then, get 192 effective questionnaires through Internet survey. It is proved store risk, product risk, and delivery risk are 3 dimensions of C2C consumers´ risk perception. The effects of product risk influence consumers´ purchasing intention is biggest, followed by store risk.
Keywords :
Internet; electronic commerce; mobile computing; purchasing; risk management; C2C business; cell phone research; delivery risk; online purchasing intention; product risk; risk perception; store risk; Cellular phones; Electronic mail; Environmental economics; Forward contracts; Internet; Jacobian matrices; Logistics; Privacy; Psychology; Time measurement;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5305677
