Characterizing Multiple Institutional Logics for Innovation with Digital Technologies

Innovating with digital technologies is important for organizations in order to stay competitive in the market. Today, diverse actors drawing on multiple institutions drive such innovations, ranging from engineers, designers and customer facing units, far extending the scope of the IT function which used to lead digital efforts. Still, there is little research on how non-IT functions innovate with digital technologies. Using the lens of institutional logics and affordances, we examine case studies to address this research gap. We find that actors outside of the IT function innovate with digital technologies in various ways because - depending on the combination of institutional logics they draw from - they recognize affordances of digital technologies differently.