DocumentCode
2204584
Title
A Study of Factors Influencing Customers´ Online Shopping Behavior Based on ANP
Author
Sun, Ping ; Wang, Chunhui
Author_Institution
Dept. of Manage., Tianjin Univ. of Technol., Tianjin, China
fYear
2010
fDate
24-26 Aug. 2010
Firstpage
1
Lastpage
3
Abstract
This research explores which factors affect the online shopping behavior of Internet customer. This paper adopts the Analytic Network Process (ANP) as the main analytical tool. ANP was an effective method for considering the feed back and the relations between factors. The research results point out that the security of network transactions was the most important factors for customer´s online shopping.
Keywords
Internet; retail data processing; statistical analysis; ANP; analytic network process; customer online shopping behavior; network transaction security; Decision making; Indexes; Internet; Security; Software; Stochastic processes;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5325-2
Electronic_ISBN
978-1-4244-5326-9
Type
conf
DOI
10.1109/ICMSS.2010.5578473
Filename
5578473
Link To Document