Title :
A Study of Factors Influencing Customers´ Online Shopping Behavior Based on ANP
Author :
Sun, Ping ; Wang, Chunhui
Author_Institution :
Dept. of Manage., Tianjin Univ. of Technol., Tianjin, China
Abstract :
This research explores which factors affect the online shopping behavior of Internet customer. This paper adopts the Analytic Network Process (ANP) as the main analytical tool. ANP was an effective method for considering the feed back and the relations between factors. The research results point out that the security of network transactions was the most important factors for customer´s online shopping.
Keywords :
Internet; retail data processing; statistical analysis; ANP; analytic network process; customer online shopping behavior; network transaction security; Decision making; Indexes; Internet; Security; Software; Stochastic processes;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5578473
