Empirical study on identification and exploration of farmers´ entrepreneurial opportunities

Farmers´ entrepreneurship study is essential to entrepreneurship management. The success of the entrepreneurs depends on the identification, seizure and exploration of entrepreneurial opportunities. Based on the theory of entrepreneurship management and entrepreneur spirit, with the objective of providing new ideas for empirical study on farmers´ entrepreneurship, this paper discusses the factors that influence identification and exploration of entrepreneurial opportunities among farmers, and builds a model for identification and exploration of entrepreneurial opportunities, and provides in-depth evidence-based analysis on these factors.