A study on community commerce model — An empirical analysis based on Wenzhou

The improvement of consumption level and consumption structure needs a better commerce model for community-level requirements. On the current situation of Wenzhou community commerce, although different types of commercial activities gathered, there are some problems such as lack of unified planning, lower grade format, insufficient facilities, unreasonable commercial network and single-service function. To reverse the situation, optimizing commercial network, community, improving commercial-grade, innovating convenience services of community commerce should be taken to ensure the orderly operation of the commercial community.