A New Electric Commerce Operation Model for Commerce & Trade Field

Based on the analysis of present electric commerce model, this paper illuminates the difficulties and problems in the course of activities of electric commerce faced by commerce & trade enterprises, especially for rural circulation enterprises. To solve these problems and difficulties, a new operation model is put forward in this paper. This paper pays emphasis on discussing the flow graph, participators, business pattern and so on in the new operation model, especially introduces the project called "Branding Goods". According to the new model, SiChuan Provincial Department of Commerce has begun to put some projects in practice, and preliminary effects have been attained.