Mobile Commerce Application Development: Implementing Personalized Services

M-commerce applications allow users instant access to business-critical communication and information. Personalization technology delivers a new dimension to mobile businesses. Its level of detail and accuracy opens up a broad scope of potential applications, enabling them to tailor their services to the exact interests and expectations of mobile users. We indicate the advantages of a flexible m-commerce application, capable of providing context-specific information to users according their profile and specialty. Our demonstrative .NET application case study illustrates an example of how enterprises can be organised to make use of new technology. The goal is to provide up to date necessary information to their employees (such as delivery drivers and representatives), so as to facilitate their tasks and to obviate potential problems and delays.