Interactive electronic advertising

Electronic content (information) distribution networks are moving from drawing boards into test beds, and may soon provide consumers access to rich media-based electronic content in both business and home settings. This paper predicts that electronic advertising will become an integral component of any such content distribution networks that will provide electronic content to consumers at rates affordable to consumers. A model for electronic advertising subsiding electronic content consumption is developed. This will help consumers to affordably consume a wide variety of electronic content, while also providing a new service for consumers without invading the consumer´s personal space