Multimedia search - Microsoft´s perspective

Summary form only given. The explosive growth of multimedia content on the Web has brought many new business opportunities to search engines. In this talk, the author describes our vision of multimedia search and discuss the monetization opportunities and technical challenges in front of us. He argues the importance of combining text, metadata, natural language, content-based analysis, and visualization technologies to provide a total solution that enables seamless user´s experience and integration of information sharing, organization, and searching. Some of our techniques are transforming today´s conventional text based search engines to include multimedia content thus delivering more intelligent search results to users. In addition to these works, he also presents AdCenter, the online advertising platform from Microsoft, to showcase some of the business opportunities for multimedia search