Multimedia search - Microsoft´s perspective

Author

Hsiao-Wuen Hon

Author_Institution

Microsoft Res. Asia, Bejing

fYear

2006

fDate

4-6 Jan. 2006

Abstract

Summary form only given. The explosive growth of multimedia content on the Web has brought many new business opportunities to search engines. In this talk, the author describes our vision of multimedia search and discuss the monetization opportunities and technical challenges in front of us. He argues the importance of combining text, metadata, natural language, content-based analysis, and visualization technologies to provide a total solution that enables seamless user´s experience and integration of information sharing, organization, and searching. Some of our techniques are transforming today´s conventional text based search engines to include multimedia content thus delivering more intelligent search results to users. In addition to these works, he also presents AdCenter, the online advertising platform from Microsoft, to showcase some of the business opportunities for multimedia search

Keywords

Internet; advertising data processing; content-based retrieval; data visualisation; meta data; multimedia computing; natural languages; search engines; text analysis; AdCenter; Microsoft perspective; World Wide Web; business opportunities; content-based analysis; conventional text; information sharing; metadata; monetization opportunities; multimedia content; multimedia search; natural language; online advertising platform; search engines; user experience; visualization technologies;

fLanguage

English

Publisher

ieee

Conference_Titel

Multi-Media Modelling Conference Proceedings, 2006 12th International

Conference_Location

Beijing

Print_ISBN

1-4244-0028-7

Type

conf

DOI

10.1109/MMMC.2006.1651294

Filename

1651294