The Evaluation on Oil Company Marketing Force Based on K-Means Cluster

Author

Donghong, Yang ; Dongyang, Yang ; Hui, Li

Author_Institution

Sch. of Econ. & Manage., Daqing Pet. Inst., Daqing

Volume

1

fYear

2008

fDate

19-21 Dec. 2008

Firstpage

403

Lastpage

406

Abstract

In order to make evaluation on oil company marketing force level based on dynamical hypothesis, this paper uses k-means cluster to classify and analyze the effect of marketing flow and finds oil company marketing force can be divided into three categories and the standard of classification is essential the marketing flow. BP, Exxon-Mobil and Shell belong to the first category, giving evaluation rank of ldquobetterrdquo; TOTAL and CNPC belong to the second category, giving evaluation rank of ldquogeneralrdquo; Chevron, Texaco, ENI and Sinopec belong to the third category, giving evaluation rank of ldquoworserdquo.

Keywords

marketing; petroleum industry; statistical analysis; BP; Chevron; Exxon-Mobil; Shell; Texaco; dynamical hypothesis; k-means cluster analysis; oil company marketing force level; Costs; Data security; Force measurement; Frequency estimation; Industrial engineering; Information management; Innovation management; Marketing and sales; Petroleum; Refining; K-Means Cluster; Marketing force; Oil company;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management, Innovation Management and Industrial Engineering, 2008. ICIII '08. International Conference on

Conference_Location

Taipei

Print_ISBN

978-0-7695-3435-0

Type

conf

DOI

10.1109/ICIII.2008.263

Filename

4737572