A Study on Strategic Choice of Enterprise´s Value Chain Under E-business Environment

With the rapid development of information technology, e-commerce that featured for Internet economy and knowledge economy is widely applied. The transformation of exchange medium leads to a more complicated condition of enterprises and put forward tough operating questions that has no answer from experience. Enterprise operation is the collection of designing, producing, marketing, delivery and other related activities that could be indicated by value chain. The paper takes Michael Poter´s theory on value chain for reference to analyse the emergence of it under the environment of e-business. It emphasized on three value chain strategies, namely, horizontal integration, vertical integration and strategic alliance. Through comparison among them I believe that enterprises should emphasize on the value chain strategic alliance objectively under the environment of e-business.