Title :
Pricing Strategy Driven by Customer Requirements for Mass Customization
Author_Institution :
Sch. of Manage., Chongqing Jiaotong Univ., Chongqing, China
Abstract :
The influence of the traditional pricing strategy on the profit and market share is analyzed. And then the fact that the enterprise can increase profit and market share in the approach of customized pricing strategy is demonstrated by comparing characteristics of the pricing strategy driven by customer requirements in mass customization (MC) and the traditional pricing strategy in mass production. Finally, the steps implementing the customized pricing strategy for mass customization is proposed concretely.
Keywords :
marketing; mass production; pricing; product customisation; profitability; customer requirements; customized pricing strategy; market share; mass customization; mass production; pricing strategy; profit share; customer requirements; marketing; mass customization; pricing;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-8829-2
DOI :
10.1109/ICIII.2010.48
