Title :
The applications of data mining in electronic commerce
Author :
Wang, Hongyong ; Zhang, Li ; Fu, Hong
Author_Institution :
Sch. of Inf. Sci. & Eng., Henan Univ. of Technol., ZhengZhou, China
Abstract :
In electronic commerce, the main usage of data mining is to discover the trend of business development and make the right decisions. This paper elaborates the role of data mining in electronic commerce, summarizes data mining methods in the current electronic commerce and then classifies the data objects in electronic commerce. It provides references for the development and application of practical data mining software in future electronic commerce.
Keywords :
data mining; electronic commerce; business development; data mining; electronic commerce; Business; Educational institutions; Marketing and sales; analysis application; data mining; data warehouse; electronic commerce;
Conference_Titel :
Advanced Computer Theory and Engineering (ICACTE), 2010 3rd International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6539-2
DOI :
10.1109/ICACTE.2010.5579091
