Title :
Based on the Investigation of the Audience in China´s Network Advertising Analysis and Development Proposals
Author :
Fu, Shao-Ling ; Zhang, Bei ; Wu, Jing-Lin ; Fan, Zhi-Hui
Author_Institution :
Coll. of Econ. & Manage., South China Agric. Univ., Guangzhou, China
Abstract :
Network Advertising is arisen with the development of the Internet, it has the advantages of traditional media advertising, and has the advantages of traditional media that cannot match. In this paper, design a questionnaire and survey of network users, to analyze the effect of Network Advertising in China. Base on the successful experience of Google Network advertising, to suggest the development proposals of China´s Network Advertising.
Keywords :
Internet; advertising data processing; Google network; Internet; media advertising; network advertising analysis; Audience; Effect; Network Advertising; Strategy;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-8829-2
DOI :
10.1109/ICIII.2010.78