DocumentCode
2217819
Title
Based on the Investigation of the Audience in China´s Network Advertising Analysis and Development Proposals
Author
Fu, Shao-Ling ; Zhang, Bei ; Wu, Jing-Lin ; Fan, Zhi-Hui
Author_Institution
Coll. of Econ. & Manage., South China Agric. Univ., Guangzhou, China
Volume
1
fYear
2010
fDate
26-28 Nov. 2010
Firstpage
299
Lastpage
305
Abstract
Network Advertising is arisen with the development of the Internet, it has the advantages of traditional media advertising, and has the advantages of traditional media that cannot match. In this paper, design a questionnaire and survey of network users, to analyze the effect of Network Advertising in China. Base on the successful experience of Google Network advertising, to suggest the development proposals of China´s Network Advertising.
Keywords
Internet; advertising data processing; Google network; Internet; media advertising; network advertising analysis; Audience; Effect; Network Advertising; Strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location
Kunming
Print_ISBN
978-1-4244-8829-2
Type
conf
DOI
10.1109/ICIII.2010.78
Filename
5694407
Link To Document