The Innovation of Value Chain Management in Network Economy

The network economy, which appeared in 1990´s, can be considered as a kind of new economic pattern. In network economy age, more and more enterprises inclined to adopt co-competition strategies for competition strategies to exceed the restriction in resources and abilities and gain the opportunities in the market rapidly and accurately. This paper first analyzed the characteristics and limitation of traditional value chain management which has not satisfied the requirements of network economy, and indicated that value network can be seen as the innovation of value chain management in the time of network economy. Then this paper presented the theoretic development of the value chain management, and finally analyzed four primary characteristic of value network and the essence of value network management. The paper was expected to help enterprises design and operate value network.