Balancing Interests: The Routeway of Ecotourism Innovation Management in China

This paper studies the design of Pigovian Taxes as a routeway to balance the interests of ecotourism development & community welfare in China. Aiming at the problem of information asymmetry in application of Pigovian Taxes, the paper indicates the argument that the balance of ecotourism development and community interests can be achieved though government feasible measures. The interests balance theory also puts forward in this paper will be helpful for establishment of the decision-making about sustainable development of ecotourism in China.