Evaluation approach for efficiency — fairness tradeoff on the internet

In the Internet literature, the concept of efficiency is mainly associated with the bandwidth allocation policy under which the network operates. Consequently, efficiency is measured as the ratio of the aggregate out flow to in flow traffic in a network. In situation of a constant charge per unit bandwidth to the users, a high efficiency fulfills the network provider´s objectives of profit/revenue maximization. While fairness concept focuses on the normative distribution of network resources among competing flows and consequent responses within the involved transport protocols. In our study partly depicted in this paper, we investigate the interplay between the two concepts under the influence of the social dynamics coupled with network operators´ urge of profit maximization. In this paper, we model a network and introduce control approaches to address the upraising social dynamics´ distortion of the fairness concept on the Internet. The evaluation approach suits best developing regions and emerging economies where such distortion in poor infrastructure may lead to flow starvation and eventually system imbalances.