On Structure of Brand Ecological Systematization

The competition and corporation between brand and the structure within or outside the brand root in its fundamental economic structure, i.e., the relationship between brand and brand power. And the competition and corporation exceed the acting scope of modern company-brand structure. The formation of a brand ecological system of a company depends on four. To handle this demerit, this paper brings forward a model with four elementary forces to help push brand ecological systemization. These forces are co-evolution, interaction, the status and role of a brand, and the ecological essence of the brand. And the following paper analyzes the four forces in detail. It attempts to elucidate the development trend that the domain in strategic competition of management brand should be expanded to. This paper in its end makes a preliminary exploration to practical content of the expanding. This is a trend or a direction in the future study of brand competition management.