• DocumentCode
    2220936
  • Title

    Study on Mechanism and Models of Customer Segmentation of C2C Shopping

  • Author

    He Wei ; Chai Junwu

  • Author_Institution
    Sch. of Manage. & Econ., UESTC, Chengdu, China
  • fYear
    2009
  • fDate
    26-28 Dec. 2009
  • Firstpage
    3073
  • Lastpage
    3076
  • Abstract
    The future growth of electronic commerce depends largely on how potential customers view the relatively new cyber-retail medium. In this paper, we have used a modeling approach to examine consumers´ perceptions of the benefits and costs of shopping online. This will help manage generate strategies that would be designed specifically for the target segments.
  • Keywords
    consumer behaviour; electronic commerce; retailing; C2C shopping; consumer perception; customer segmentation; cyber-retail medium; electronic commerce; modeling approach; online shopping; Analytical models; Conference management; Data security; Educational products; Electronic commerce; Engineering management; Helium; Information science; Internet; Uncertainty;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Science and Engineering (ICISE), 2009 1st International Conference on
  • Conference_Location
    Nanjing
  • Print_ISBN
    978-1-4244-4909-5
  • Type

    conf

  • DOI
    10.1109/ICISE.2009.1128
  • Filename
    5455062
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2220936