Title :
The Influencing Factors of New Product Development Performance: Market Orientation, Organizational Learning and Organizational Innovation
Author :
Zhou, Yaolie ; Min, Xue ; Yu, Zhi
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
Based on a lot of related literatures, the authors suggest a model of three factors that affect new product development performance, which include market orientation, organizational learning and organizational Innovation. The empirical result tests the relationships among them. And they all have positive influence on new product development performance. Organizational innovation also serves as a partial mediating variable between market orientation, organizational learning and new product development performance.
Keywords :
innovation management; knowledge management; organisational aspects; product development; market orientation; new product development; organizational innovation; organizational learning; product development performance; Business; Companies; Conference management; Engineering management; Information science; Innovation management; Product development; Technological innovation; Technology management; Testing;
Conference_Titel :
Information Science and Engineering (ICISE), 2009 1st International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-4909-5
DOI :
10.1109/ICISE.2009.1222
